The mission

We need to improve Britain’s soil quality.

When we care for our soil, a small miracle happens…

• It traps carbon rather than releasing carbon.
• It builds soil full of life rather than killing this vital resource.
• It increases biodiversity rather than further reducing it.
• It increases water retention in the soil, reducing flooding, and hydrating crops in prolonged dry periods
• It enhances long-term productivity by building resilient, healthy soil.
• It promotes animal welfare and ethical land stewardship.

Regenerative farming

Regenerative is a buzzword of the moment

People are getting wise to the benefits of regenerative farming with massive demand all around the globe for regeneratively farmed products. Whether you are a wholesaler, manufacturer, retailer or consumer this movement is big and real. We all need to be aware, understand, and then put into practice through our food buying choices. Much is being reported about the importance of regenerative agriculture, and many conversations are being had, and not just amongst the farming fraternity and climate activists. Because the reality is that, unless we all act by choosing regeneratively farmed produce, there will be severe consequences for British agriculture and the ability feed the nation with British produce.